OTTAWA, Ontario (AP) While some hockey fans may be surprised by multiple celebrities facing off for a minority ownership stake in the NHL's Ottawa Senators, experts who study the business of sport say the prospect stands to lift the team's profile to new heights. It is also seen as a safe way for stars to park their money.

Vancouver-born actor Ryan Reynolds and rapper Snoop Dogg have both confirmed their interest, while Toronto recording artist The Weeknd has reportedly also thrown his hat into the ring.

For film or music stars interested in owning a professional sports team, the opportunity simply doesn't come around often, said Michael Naraine, associate professor of sport management at Brock University.