LOS ANGELES (AP) A celebrity branding company on Wednesday sued Ayesha Curry, the food and lifestyle personality and wife of NBA star Stephen Curry, seeking more than $10 million for breach of contract.

Flutie Entertainment said in a lawsuit filed in Los Angeles Superior Court that the five years it spent with Ayesha Curry brought “significant and unprecedented results.” Those include helping Curry land a Food Network show and a hosting role on ABC's “Great American Baking Show,” as well as producing a bestselling cookbook and launching several successful food-based businesses.

But the suit alleges that in the 11 months since terminating the relationship she has denied the company its share of proceeds from the businesses, deliberately slowed down new enterprises, took away a top employee and “essentially gutted and devalued Flutie Entertainment’s interests."